Food for food people (2019)

After joining DoorDash, Caviar underwent a brand refresh, from positioning and strategy to creative expression. The brand stood for premium, curated, and local, compared to DoorDash’s national, everyday, food selection. 

Paid: Social (IG), Direct Mail
CRM: Launch, lifecycle drip emails
Product: iconography, app banners, tiles, flyouts

Caviar Creative team
Creative Director: Gary Williams
Copy: Kari Keller, Matt McEwan
Design: Julio Sotomayor, Ashley Corcoran, Hailey Marshall
Project Lead: Kelly Oeffinger

Tim McCoy

Product Icons

Ashley Corcoran